Bitpanda’s Vision Token (VSN) Officially Launches, Unifying Web3 Ecosystem
European crypto services provider Bitpanda has successfully launched its unified ecosystem token Vision (VSN). The VSN token went live on July 16, 2025, with trading commencing on major exchanges including Kraken and KuCoin, and withdrawals enabled as of July 17, 2025 – culminating months of preparation that began with the initial announcement in March 2025.
From Announcement to Reality
The Vision token represents the strategic consolidation of Bitpanda’s existing tokens – the Bitpanda Ecosystem Token (BEST) and Pantos (PAN) – into a single, more powerful Web3 utility token. The merger was designed to unite the strengths of two communities into “something bigger, better and built for the future” according to Bitpanda’s original announcement.
The conversion process established fixed rates of 1 BEST = 4.91 VSN and 1 PAN = 0.89 VSN, based on a 30-day average daily closing price calculation that ended on March 25, 2025, to prevent price manipulation.
Utility from Launch Day
Vision delivers immediate benefits including up to 10% APY staking rewards, 20% fee discounts across Bitpanda platforms, exclusive airdrops, and onchain governance rights.
The token serves as the central connector across Bitpanda’s Web3 ecosystem, which includes:
- Bitpanda DeFi Wallet: Supporting over 5,000 plus tokens across Ethereum, Solana, Polygon, BNB Chain, Avalanche, Optimism, Base, and Arbitrum
- Vision Protocol: A liquidity engine aggregating top decentralized exchanges like 1inch, Jupiter, and Rango for seamless cross-chain swaps
- Vision Chain: A dedicated Ethereum Layer 2 network designed for tokenizing real-world assets
- Bitpanda Launchpad: A curated platform for high-quality crypto project launches
Strategic Partnerships and Market Positioning
The launch gained additional momentum through a strategic partnership with AC Milan, where the football club serves as a key amplifier for global distribution. This partnership, which saw Bitpanda become AC Milan’s Back-of-Shirt Sponsor in February 2025, demonstrates the company’s commitment to mainstream adoption.
Lukas Enzersdorfer-Konrad, Deputy CEO at Bitpanda, described Vision as “the engine behind everything we’re building in Web3, like electricity is for many things in modern life”, emphasizing its foundational role in the ecosystem.
Tokenomics and Launch Incentives
Vision launches with a total supply of 4.2 billion tokens, with 65% allocated to public circulation, 20% to treasury, 10% for commercial activities and ecosystem grants, and 5% for liquidity provision.
To reward early adopters, Bitpanda implemented several launch incentives:
- Three airdrops scheduled for August 2025, November 2025, and February 2026, converting missed BEST burns into VSN rewards
- Up to 30% cashback in VSN for high-volume buyers during the July 16-26 launch period
- Additional bonuses for users committing to lock substantial amounts for 3-12 months
Governance and Decentralization
VSN operates under the governance of the Vision Web3 Foundation, independent of Bitpanda, with onchain governance functionalities guiding the token’s long-term direction. This decentralized approach allows the token to evolve beyond its origins while maintaining community-driven development.
