Mooloo.net is an independent analytical resource focused on cryptocurrency custody, control, and risk.
Established in 2021, Mooloo was created to explain how digital asset ownership actually works – who controls assets, how custody structures are designed, where they fail, and what risks exist beneath the surface of modern crypto infrastructure. As cryptocurrencies increasingly intersect with regulation, institutional finance, and legal enforcement, custody has become the defining factor that separates ownership in theory from control in practice.
Mooloo provides clear, structured explanations of how crypto custody frameworks operate across self-custody, third-party custody, and hybrid models — and how these structures shape returns, security, recoverability, compliance, and long-term asset control.
Our focus is on understanding custody as infrastructure, not speculation as entertainment.
No hype. No promotion. Just clear analysis of how custody works – and how it fails.
What Mooloo Covers
Custody Models & Architectures
Structured explanations of how crypto assets are held, secured, and controlled across different custody frameworks, including self-custody, institutional custody, and multi-party systems.
Self-Custody & Personal Control
Analysis of user-managed custody, key ownership, operational responsibility, recovery risks, and the trade-offs involved in maintaining direct control of digital assets.
Third-Party & Institutional Custody
Examination of exchanges, custodians, and service providers, with a focus on counterparty risk, governance structures, yield and returns, insolvency exposure, and operational dependencies.
Law, Regulation & Control
Coverage of legal ownership, regulatory enforcement, jurisdictional risk, and how custody arrangements interact with courts, regulators, and compliance regimes.
Why Custody Fails
Case studies and failure analysis covering loss events, governance breakdowns, freezes, seizures, misaligned incentives, and systemic weaknesses in custody design.
Editorial Position
Mooloo is not an investment advisory service, or promotional platform. All content is educational and analytical, intended to improve understanding of custody structures, control mechanisms, and risk – not to recommend specific financial actions or products.
The core principle guiding all content is simple:
If you don’t understand custody, you don’t understand crypto.
